#TAS25 returns to Hong Kong for its fourth edition on 21–23 October 2025, bringing together the APAC’s brightest minds in entertainment eCommerce – from ticketing, CRM and loyalty, through to marketing, payments and data analytics.

With a dedicated focus on Asia’s booming experience economy, #TAS25 explores the future of Experiences. Entertainment. eCommerce!

Already confirmed: leading names in stadium management, ticketing, live entertainment and eCommerce, including:

• 24/7 Software
• Adelaide Showgrounds
• AiFi
• AsiaWorld-Expo Management
• ASM Global (APAC)
• Aurea Exhibitions
• Circles Group
• d&b audiotechnik
• Ecoglo International
• FELD Entertainment
• Harman Professional Solutions
• Hong Kong Convention & Exhibition Center
• Hong Kong Tourism Board
• Insignia Presents
• iTICKET (New Zealand)
• Kai Tak Sports Park
• L-Acoustics
• Lawson Entertainment
• Legends-ASM Global
• MEHK (Meetings & Exhibitions Hong Kong)
• Nikken Sekkei
• One NZ Stadium (Venues Otautahi)
• PACIFA 3D
• Populous
• Protect Group
• Queue-it
• Ross Video
• Singapore Sports Hub
• SKIDATA
• TEN Group
• Tessera
• TEX Tickets
• The Underground HK
• Thorn Lighting
• TX Ticketing
• VenuePro
• Versare Flooring
• VITEC
• York Racecourse
• Zaha Hadid Architects
• Zaiko

…. and many, many more leading names in ticketing, live entertainment and cultural experiences!

Our focus for 2025: Sales. Marketing. Engagement.

#TAS25 features curated business and project meetings, exploring the latest in audience engagement, digital transformation, immersive entertainment and revenue growth strategies.

Conference sessions will hosted at the HQ Dorsett Kai Tak Hotel, right in the heart of the now-open Kai Tak Sports Park – the region’s landmark destination for sport, leisure and entertainment.

Our conference programme includes a full social programme alongside exclusive tours around Kai Tak Sports Park‘s stunning stadium, arena and entertainment facilities.

[View the #TAS25 Programme Preview here]

And #TAS25 is co-hosted with TheStadiumBusiness ASIA 2025 – delivering unique synergies for entertainment experiences across venues, places and spaces.

Don’t miss our Earlybird special – ending Friday, 5 September 2025

• Delegate Pass: £595 (save £200)
• Best Value: Delegate Pass + Hotel Bundle: £1,120 (includes 3 hotel nights – save £200)
• Includes access to TheStadiumBusiness ASIA 2025 sessions!

If you’re involved in ticketing, marketing, CRM, loyalty or the business of live entertainment across APAC, then TheTicketingBusiness ASIA 2025 is where you need to be this October.

Thinking of joining us?

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The post #TAS25: Attendance Update appeared first on TheTicketingBusiness ASIA.

Key Highlights from #TAS24:

• Global Challenges, Local Perspectives: An expert panel tackled industry challenges such as dynamic pricing, data privacy, and the rise of the ‘stay-at-home’ culture, discussing their impacts on Asian markets.
• Audience Engagement across APAC: Strategies for reaching and engaging new fans across diverse markets were explored, highlighting best practices for culturally relevant content and tailored experiences.
• Premium Ticketing: A case study focused on targeting high-net-worth individuals with curated, exclusive experiences through seamless ticketing solutions.
• Gen Z Reassurance: Insights were shared on meeting Gen Z’s demand for flexible options, including personalised ticketing and event coverage to enhance loyalty.
• Australian Open Tennis Case Study: Attendees learned from the Australian Open’s record-breaking ticketing strategy that attracted over 1.1 million attendees, offering insights into managing high-demand events.
• Making It (More) Personal: This discussion centred on humanising digital ticketing journeys while balancing automation, emphasising the ongoing need for customer service.
• Fun on the Summer Lawns: A roadmap for event promoters was presented, outlining the stages of event development from concept to execution and risk management.
• Leveraging Social Channels: Platform-specific strategies for promoting events across Asia were examined, highlighting key social media channels for local engagement.
• Bigger Baskets and Better Buys: New approaches to customer engagement and upselling were discussed, focusing on enhancing the entire customer journey.
• Commercial Realities: The unique risks faced by promoters in Asia were explored, alongside strategies for mitigating these risks through effective ticketing.
• Marketing & Measuring: Attendees learned about tools to track marketing ROI, including the growing role of AI in campaign management and customer segmentation.
• Mapping the Future of Ticketing Platforms: This session covered essential features for ticketing platforms, such as dynamic pricing and fraud prevention, highlighting the complexities of migrating to new systems.

#TAS24 provided an invaluable opportunity for the industry to come together and tackle the challenges of the evolving entertainment landscape. From case studies to in-depth discussions, the event offered practical takeaways for all involved in ticketing, marketing, and event management.

We look forward to continuing these conversations at next year’s #TAS25, as we further strengthen and grow the ticketing ecosystem across Asia.

The post #TAS24: A Successful Gathering of Asia’s Ticketing & Entertainment Leaders appeared first on TheTicketingBusiness ASIA.

Alongside various panel discussions and debates, we’ll be exploring these key themes with the AST crew including:

• Gen Z Challenge: How do you attract Gen Z to Sports and entertainment events (Key areas include using social media, immersive digital experiences, and social responsibility, along with creating shareable moments, flexible pricing, and authentic marketing to connect with Gen Z)
• Asia’s Ageing Population – How will we reach and sell tickets to an increasingly older demographic? (Asia’s population is ageing rapidly. This session will cover strategies for reaching and selling tickets to older audiences, including tailored marketing, accessible technology, and age-friendly event experiences).

Loron brings over 20 years of experience in corporate strategy, marketing, and sports marketing across Asia. His career highlights include roles with the NBA, IMAX, and Ivey Business School. Currently, Loron focuses on marketing strategies, innovation, and fundraising for sports tech companies, and he chairs the Sports Committee at The American Chamber of Commerce in Hong Kong.

Jean-Baptiste has over a decade of experience in Asia in various strategic roles. He has worked with companies like Lagardère, Wanda, and Bank of China, as well as investment funds such as IDG Capital. Jean-Baptiste lectures on sports management at HKUST and CUHK and mentors at Le Tremplin in Paris. He holds an MSc in Corporate Finance and continues to enhance his Mandarin skills.

About AST
Asia Sports Tech (AST), is an Asia based strategic consulting firm dedicated to transforming Asia’s Sports, Esports, Sports Tech, Fitness and Wellbeing ecosystems. AST provides Go to Market and growth strategies, financial advisory services as well as ESG, Web 3.0 and product innovation/supply chain strategies for a broad range of international clients.

AST’s deep market expertise and extensive global network make it uniquely placed to create value for clients, partners and investors, and has established a track record of facilitating strategic partnerships, leading digital transformation, and connecting companies with investors to accelerate growth and build enterprise value. AST, is headquartered in Hong Kong and has a presence in Shenzhen, Singapore and Taiwan.

Join us in Hong Kong on 14-15-16 October 2024 as we explore how to engage and connect with audiences across Asia – only at TheTicketingBusiness ASIA 2024 (#TAS24).

GET IN TOUCH

The post #TAS24: Asia Sports Tech’s double-header appeared first on TheTicketingBusiness ASIA.

Hong Kong’s new 50,000-seat stadium is set to become the future home of the city’s major sporting events and concerts, offering state-of-the-art sports facilities, along with new shopping and dining options.

Have a look at the recent video to see the latest stage of completion on the main stadium. The impressive façade panels were lit up for the first time in a spectacular show of colours and lights, paying tribute to Hong Kong’s Olympians.

With an area of around 28 hectares, Kai Tak Sports Park anchors the redevelopment of the former airport site, and offers a world class destination for all interests. The key venues include the main stadium (with retractable roof and flexible pitch surface), an Indoor Sports Centre with a seating capacity of up to 10,000, an ancillary sports hall offers a seating capacity of up to 500 and Public Sports Ground with a seating capacity of 5,000, suitable for hosting school sports days, athletics meets, local football and rugby matches.

The Pearl of the Orient: Kai Tak Sports Park’s execs – supported by our host partners ASM Global and Populous – will be on hand as we offer #TAS24 delegates unique tour experiences across this sports and entertainment destination as it nears completion. How will ‘The Pearl’ welcome its ticket-holders and wow its guests? 

Found out on these unique tour experiences!

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The post #TAS24 Preview: Exclusive tours of Kai Tak Sports Park appeared first on TheTicketingBusiness ASIA.

The new Kai Tak Mall, part of the Kai Tak Sports Park complex, is getting a brand-new indoor amusement park operated by CA SEGA JOYPOLIS.

CA SEGA JOYPOLIS, which operates Tokyo JOYPOLIS—the biggest indoor amusement park in Japan—will open its first location outside Japan at the Kai Tak Mall, known as the JOYPOLIS SPORTS Indoor Sportainment. JOYPOLIS is well-known as Japan’s premier indoor amusement park and has over 20 years of experience in running entertainment venues.

The ‘JOYPOLIS Sports Indoor Sportainment Park’ at Kai Tak Sports Park will cover five floors and almost 30,000 square feet, with over 20 attractions, furthering the destination offering from the Kai Tak Sports Park, making it an ideal destination for family entertainment. The park will have three main themed zones: the Ninja Dojo Zone with fitness and brain challenges, a Sonic the Hedgehog zone, and the Future Arena Zone with mixed-reality tech and other immersive experiences.

The Sonic zone will have an interactive playground for children up to six years old, with fun games like the bouncy ‘Air Dome’, while adults and teenagers can also take part in races and matches in the Sonic Athletics area. There will also be a restaurant on the top floor, and JOYPOLIS Sports will also collaborate with popular Japanese brands and IPs to launch exclusive events featuring limited merchandise and souvenirs.

Takeshi Yoshimoto, chief executive of CA SEGA JOYPOLIS, said: “Opening the first authorised JOYPOLIS Sports flagship outside Japan in Hong Kong is a significant step in our global expansion. We selected Kai Tak Sports Park and its Kai Tak Mall for its excellent location and first-class facilities, which are sure to attract many local and international visitors. “We believe this new indoor amusement park, which combines cutting-edge technology and innovative entertainment elements, will bring unprecedented entertainment experiences and surprises to all visitors.”

Andrew Tsui, General Manager of JOYPOLIS SPORTS HONG KONG, said, “We are thrilled to bring JOYPOLIS SPORTS to Hong Kong. With its mission “Sports for All Generations,” combined with the sportainment concept, unites the world’s top technology sports games to create a unique interactive experience for everyone. JOYPOLIS SPORTS is dedicated to offering exciting and fun entertainment for both locals and visitors. Whether you’re a fitness enthusiast, new to sports, or just looking to relax with friends, JOYPOLIS SPORTS has you covered. Our themed restaurant blends a healthy lifestyle with delicious food, providing a perfect spot to enjoy time with family and friends. Our goal is to become the leading sports social platform, and we believe the JOYPOLIS SPORTS Hong Kong flagship will set off a new wave of sportainment excitement across the city.”

Kai Tak Sports Park is set to become a must-visit spot for locals and tourists, offering a mix of sports, leisure, entertainment, dining, and shopping all in one place. The Kai Tak Mall will be a key part of the 28-hectare Kai Tak Sports Park, which will include a 50,000-seat Main Stadium, a 10,000-seat arena, and the 5,000-capacity Kai Tak Youth Sports Ground.

Join us at TheTicketingBusiness ASIA to tour the development of Kai Tak Sports Park and understand how JOYPOLIS will reach across and engage new audience segments.

Want to join us?

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The post #TAS24 Preview: A family affair – JOYPOLIS Sportainment Complex appeared first on TheTicketingBusiness ASIA.

ABOUT THE SPEAKER

Since 2015, Tyrone has been in charge of ticketing operations for the Australian Open (AO), as well as ticketing for the lead-up ATP and WTA tournaments across Australia during the Summer of Tennis.

Tyrone has an extensive background in ticketing, including roles in client management, BD, event programming, hospitality sales and customer relations at Ticketek, Ticketmaster and the Australian Turf Club. He has also worked closely with arenas, stadiums and theatre venues across Sydney, Melbourne, Brisbane and Perth.

LESSONS & INSIGHTS

In 2024, the Australian Open had it’s highest event attendance of 1,110,657 fans across the three-week event, breaking the record set in 2023. For the first time, the Australian Open main draw started on a Sunday, giving the event 15 days of main draw matches.

At #TAS24, we will explore the AO as a case study with Tyrone, looking at the Australian Open and how they manage the ticketing process. Discover what goes in to the strategy and developing the various ticketing products that are offered, including the new hospitality offering AO Reserve. His session will provide insights and learnings on handling ticketing for a major sporting event and what new initiatives the Australian Open will showcase at AO2025.

Don’t miss this chance to hear from Tyrone and gain unique insights into ticketing one of the biggest sporting events in the world. 

Want to join us?

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The post #TAS24 Preview: Ticketing the Australian Open appeared first on TheTicketingBusiness ASIA.

Magic Room, which he co-founded in 2020 with French artists Leon (FR) and Mo-Shi from Nodes Rec., started as a response to the COVID-19 pandemic. The company’s mission is to reignite joy through music and art, and it has quickly become a celebrated platform for experiencing Hong Kong’s vibrant cultural scene.

As a prominent entrepreneur with a background in tech and entertainment , we are delighted to welcome Leo to the speaker line-up for  TheTicketingBusiness ASIA 2024.

Leo’s experience at Apple (including three years on Label Relations) provided a strong foundation in business strategy and management, which he has since leveraged to create and grow successful ventures.

As the founder of an events company and a Record Label – including the latest plans for a Recording Studio in partnership with Soho House – Leo has demonstrated the ability to manage teams and execute complex projects in the music and entertainment industries.

At TheTicketingBusiness ASIA 2024, Leo will share his unique insights on the intersection of technology, music, and live events and share his perspectives on how to navigate and thrive in the dynamic world of ticketing and entertainment.

He may also explore what a promoter and event creator wants – and needs – from a ticketing platform!

Join Leo and guests from across the region at #TAS24 as we explore what’s happening across sales, marketing and engagement tech for arts, culture, sports, live music, theme parks and visitor attractions throughout the APAC entertainment market.

Want to join us?

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The post #TAS24 Preview: Magic Room with Leo Arbez appeared first on TheTicketingBusiness ASIA.

Kai Tak was historically the point of first contact with Hong Kong, and with all the new developments, this area is now considered the city’s social hub. Boasting spectacular views of Hong Kong’s iconic Victoria Harbour, staying at the 373-room Dorsett Kai Tak Kowloon Hotel allows you to experience the Marina and ocean lifestyle.

The Dorsett Kai Tak Kowloon Hotel is situated next to the city’s new 50,000-seat stadium – home to Hong Kong’s major sporting events and concerts. The area also offers state-of-the-art sports facilities, new shopping and dining options, and easy access to Hong Kong’s CBD via the new Shatin to Central link, just 15-20 minutes away.

Features of the Dorsett Kai Tak include an outdoor rooftop bar and pool, a 100-square-metre fitness centre, and fully-equipped event spaces which will host The Marketplace and all conference sessions of TheTicketingBusiness ASIA 2024.

For #TAS24, we have created an ‘all-in’ international delegate package which includes a full conference pass, all social events, and two nights at the HQ hotel.

Don’t miss out on our Super Early Bird special, ending Friday 28 June, 2024 – and stay where all of our international delegates will be this October.

International Package:

• Delegate Pass & 2 Hotel nights: £695 (saving >£400)
• OPTION: Stay on for TheStadiumBusiness ASIA 2024 (17-18 Oct) for just £295
• GROUP DISCOUNTS on 3+ delegates are available on request.

Book your hotel & delegate pass here

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