#TAS25 returns to Hong Kong for its fourth edition on 21–23 October 2025, bringing together the APAC’s brightest minds in entertainment eCommerce – from ticketing, CRM and loyalty, through to marketing, payments and data analytics.

With a dedicated focus on Asia’s booming experience economy, #TAS25 explores the future of Experiences. Entertainment. eCommerce!

Already confirmed: leading names in stadium management, ticketing, live entertainment and eCommerce, including:

• 24/7 Software
• Adelaide Showgrounds
• AiFi
• AsiaWorld-Expo Management
• ASM Global (APAC)
• Aurea Exhibitions
• Circles Group
• d&b audiotechnik
• Ecoglo International
• FELD Entertainment
• Harman Professional Solutions
• Hong Kong Convention & Exhibition Center
• Hong Kong Tourism Board
• Insignia Presents
• iTICKET (New Zealand)
• Kai Tak Sports Park
• L-Acoustics
• Lawson Entertainment
• Legends-ASM Global
• MEHK (Meetings & Exhibitions Hong Kong)
• Nikken Sekkei
• One NZ Stadium (Venues Otautahi)
• PACIFA 3D
• Populous
• Protect Group
• Queue-it
• Ross Video
• Singapore Sports Hub
• SKIDATA
• TEN Group
• Tessera
• TEX Tickets
• The Underground HK
• Thorn Lighting
• TX Ticketing
• VenuePro
• Versare Flooring
• VITEC
• York Racecourse
• Zaha Hadid Architects
• Zaiko

…. and many, many more leading names in ticketing, live entertainment and cultural experiences!

Our focus for 2025: Sales. Marketing. Engagement.

#TAS25 features curated business and project meetings, exploring the latest in audience engagement, digital transformation, immersive entertainment and revenue growth strategies.

Conference sessions will hosted at the HQ Dorsett Kai Tak Hotel, right in the heart of the now-open Kai Tak Sports Park – the region’s landmark destination for sport, leisure and entertainment.

Our conference programme includes a full social programme alongside exclusive tours around Kai Tak Sports Park‘s stunning stadium, arena and entertainment facilities.

[View the #TAS25 Programme Preview here]

And #TAS25 is co-hosted with TheStadiumBusiness ASIA 2025 – delivering unique synergies for entertainment experiences across venues, places and spaces.

Don’t miss our Earlybird special – ending Friday, 5 September 2025

• Delegate Pass: £595 (save £200)
• Best Value: Delegate Pass + Hotel Bundle: £1,120 (includes 3 hotel nights – save £200)
• Includes access to TheStadiumBusiness ASIA 2025 sessions!

If you’re involved in ticketing, marketing, CRM, loyalty or the business of live entertainment across APAC, then TheTicketingBusiness ASIA 2025 is where you need to be this October.

Thinking of joining us?

APPLY HERE

The post #TAS25: Attendance Update appeared first on TheTicketingBusiness ASIA.

#TAS25 is the essential entertainment e-Commerce business meeting for the huge, fast-growing (and fast moving) APAC entertainment market.

Our focus is…

Experiences. Entertainment. eCommerce!

For our fourth edition we’re adding more speakers, more stages and more friends to explore what’s happening across sales, marketing and engagement tech for arts, culture, sports, music, visitors attractions and immersive experiences.

Our HQ hotel is the new flagship hotel of the Dorsett group right in the heart of Kai Tak Sports Park.

Dubbed The Pearl of the Orient, this landmark integrated development is the region’s ultimate destination for sports, leisure and entertainment.

Conference sessions will be hosted at the hotel along with unique venue tours across the venues and spaces of Kai Tak Sports Park.

Once again #TAS25 is also co-hosted alongside TheStadiumBusiness ASIA 2025 – bringing in an audience of venue and destination leaders across entertainment, leisure, sports, arts and culture.

Join us as explore Asia’s entertainment & e-commerce ecosystems…

Yes! I’d like to join #TAS25

[SUPER EARLYBIRD OFFER ENDS FRI 4 JULY]

The post #TAS25: Registration now open appeared first on TheTicketingBusiness ASIA.

Key Highlights from #TAS24:

• Global Challenges, Local Perspectives: An expert panel tackled industry challenges such as dynamic pricing, data privacy, and the rise of the ‘stay-at-home’ culture, discussing their impacts on Asian markets.
• Audience Engagement across APAC: Strategies for reaching and engaging new fans across diverse markets were explored, highlighting best practices for culturally relevant content and tailored experiences.
• Premium Ticketing: A case study focused on targeting high-net-worth individuals with curated, exclusive experiences through seamless ticketing solutions.
• Gen Z Reassurance: Insights were shared on meeting Gen Z’s demand for flexible options, including personalised ticketing and event coverage to enhance loyalty.
• Australian Open Tennis Case Study: Attendees learned from the Australian Open’s record-breaking ticketing strategy that attracted over 1.1 million attendees, offering insights into managing high-demand events.
• Making It (More) Personal: This discussion centred on humanising digital ticketing journeys while balancing automation, emphasising the ongoing need for customer service.
• Fun on the Summer Lawns: A roadmap for event promoters was presented, outlining the stages of event development from concept to execution and risk management.
• Leveraging Social Channels: Platform-specific strategies for promoting events across Asia were examined, highlighting key social media channels for local engagement.
• Bigger Baskets and Better Buys: New approaches to customer engagement and upselling were discussed, focusing on enhancing the entire customer journey.
• Commercial Realities: The unique risks faced by promoters in Asia were explored, alongside strategies for mitigating these risks through effective ticketing.
• Marketing & Measuring: Attendees learned about tools to track marketing ROI, including the growing role of AI in campaign management and customer segmentation.
• Mapping the Future of Ticketing Platforms: This session covered essential features for ticketing platforms, such as dynamic pricing and fraud prevention, highlighting the complexities of migrating to new systems.

#TAS24 provided an invaluable opportunity for the industry to come together and tackle the challenges of the evolving entertainment landscape. From case studies to in-depth discussions, the event offered practical takeaways for all involved in ticketing, marketing, and event management.

We look forward to continuing these conversations at next year’s #TAS25, as we further strengthen and grow the ticketing ecosystem across Asia.

The post #TAS24: A Successful Gathering of Asia’s Ticketing & Entertainment Leaders appeared first on TheTicketingBusiness ASIA.