#TAS25 returns to Hong Kong for its fourth edition on 21–23 October 2025, bringing together the APAC’s brightest minds in entertainment eCommerce – from ticketing, CRM and loyalty, through to marketing, payments and data analytics.

With a dedicated focus on Asia’s booming experience economy, #TAS25 explores the future of Experiences. Entertainment. eCommerce!

Already confirmed: leading names in stadium management, ticketing, live entertainment and eCommerce, including:

• 24/7 Software
• Adelaide Showgrounds
• AiFi
• AsiaWorld-Expo Management
• ASM Global (APAC)
• Aurea Exhibitions
• Circles Group
• d&b audiotechnik
• Ecoglo International
• FELD Entertainment
• Harman Professional Solutions
• Hong Kong Convention & Exhibition Center
• Hong Kong Tourism Board
• Insignia Presents
• iTICKET (New Zealand)
• Kai Tak Sports Park
• L-Acoustics
• Lawson Entertainment
• Legends-ASM Global
• MEHK (Meetings & Exhibitions Hong Kong)
• Nikken Sekkei
• One NZ Stadium (Venues Otautahi)
• PACIFA 3D
• Populous
• Protect Group
• Queue-it
• Ross Video
• Singapore Sports Hub
• SKIDATA
• TEN Group
• Tessera
• TEX Tickets
• The Underground HK
• Thorn Lighting
• TX Ticketing
• VenuePro
• Versare Flooring
• VITEC
• York Racecourse
• Zaha Hadid Architects
• Zaiko

…. and many, many more leading names in ticketing, live entertainment and cultural experiences!

Our focus for 2025: Sales. Marketing. Engagement.

#TAS25 features curated business and project meetings, exploring the latest in audience engagement, digital transformation, immersive entertainment and revenue growth strategies.

Conference sessions will hosted at the HQ Dorsett Kai Tak Hotel, right in the heart of the now-open Kai Tak Sports Park – the region’s landmark destination for sport, leisure and entertainment.

Our conference programme includes a full social programme alongside exclusive tours around Kai Tak Sports Park‘s stunning stadium, arena and entertainment facilities.

[View the #TAS25 Programme Preview here]

And #TAS25 is co-hosted with TheStadiumBusiness ASIA 2025 – delivering unique synergies for entertainment experiences across venues, places and spaces.

Don’t miss our Earlybird special – ending Friday, 5 September 2025

• Delegate Pass: £595 (save £200)
• Best Value: Delegate Pass + Hotel Bundle: £1,120 (includes 3 hotel nights – save £200)
• Includes access to TheStadiumBusiness ASIA 2025 sessions!

If you’re involved in ticketing, marketing, CRM, loyalty or the business of live entertainment across APAC, then TheTicketingBusiness ASIA 2025 is where you need to be this October.

Thinking of joining us?

APPLY HERE

The post #TAS25: Attendance Update appeared first on TheTicketingBusiness ASIA.

AsiaWorld-Expo is one of the world’s premier exhibition, entertainment and conference venues, and has hosted the likes of Coldplay and Metallica since it opened its doors in 2005. 

Here, Dennis highlights Hong Kong’s battle with ticket scalping as well as its return to live events following the COVID-19 pandemic…

What are the key current challenges and opportunities in the sector/your market?

Dennis Wong: Ticketed events have been resuming vigorously in HK since early 2023 (post-pandemic) hence demand for ticketing platforms and admission systems surged.  An end-to-end ticketing and admission system certainly helps improve patrons’ experience going to events in particular concerts and live entertainment events.  

The increasing awareness in the prevention of ticket scalping to be enforced by the concert organisers prevails in Hong Kong market. In addition, both venues and organisers are looking into advanced and effective solutions to validate the authenticity of both physical and e-tickets.

What are the most interesting trends you are witnessing in the sector?  

Dennis: E-tickets and e-admission have been flying in a number of markets, but the pacing/approach in adoption varies significantly from one market to another.

What are your organisation’s major ticketing plans and initiatives over the coming year? 

Dennis: To secure trusted ticketing partners, to facilitate data analytics by event organisers and to enhance end-users’ experience. 

What are you looking forward to exploring more at the conference? 

Dennis: Successful case sharing, technology trends and capable solutions with reference to events ticketing…

Join Dennis and hundreds of ticketing and events execs at TheTicketingBusiness ASIA 2023 #TAS23, which takes place at The Wave in Kwun Tong, Hong Kong on 17-18 October.

We’ll explore what’s happening across sales, marketing and engagement tech for arts, culture, sports, live music, theme parks and visitor attractions throughout the APAC entertainment market.

The post #TAS23 Guest Spotlight: AsiaWorld-Expo appeared first on TheTicketingBusiness ASIA.

Chris B was born and raised in Hong Kong and organises, create and curates live music events under the brand known as The Underground HK. She launched Mellow Yellow Music Festival in 2019 and writes a popular blog about the local music and culture scene…

What are the key current challenges and opportunities in ticketing?

Chris B: I see customer experience is a definite current challenge here in Hong Kong. I’ve heard some nightmare experiences recently from people trying to buy tickets to a show (not mine!) who encountered difficult, unnecessary hurdles as well as website glitches.

I think ticketing platforms have a great opportunity to leverage data analytics to find out their customer preferences and market trends, which in turn could help to optimise pricing for events.

What are the most interesting trends you are witnessing?

Chris B: Customers being comfortable with digital tickets without the need to print them out to bring to the event! Finally!

What are your plans over the coming year, and what are you most looking forward to exploring at TheTicketingBusiness Asia?

Chris B: We plan to host more live music events in the coming year. At TheTicketingBusiness Asia, I will be on the lookout for new and better ticketing systems plus I look forward to hearing about case studies and innovative approaches to event promotion and management throughout Asia.

Join Chris B and hundreds of ticketing and events execs at TheTicketingBusiness ASIA 2023 #TAS23, which takes place at The Wave in Kwun Tong, Hong Kong on 17-18 October.

We’ll explore what’s happening across sales, marketing and engagement tech for arts, culture, sports, live music, theme parks and visitor attractions throughout the APAC entertainment market.

The post #TAS23 Guest Spotlight: The Underground HK appeared first on TheTicketingBusiness ASIA.