#TAS25 is the essential entertainment e-Commerce business meeting for the huge, fast-growing (and fast moving) APAC entertainment market.

Our focus is…

Experiences. Entertainment. eCommerce!

For our fourth edition we’re adding more speakers, more stages and more friends to explore what’s happening across sales, marketing and engagement tech for arts, culture, sports, music, visitors attractions and immersive experiences.

Our HQ hotel is the new flagship hotel of the Dorsett group right in the heart of Kai Tak Sports Park.

Dubbed The Pearl of the Orient, this landmark integrated development is the region’s ultimate destination for sports, leisure and entertainment.

Conference sessions will be hosted at the hotel along with unique venue tours across the venues and spaces of Kai Tak Sports Park.

Once again #TAS25 is also co-hosted alongside TheStadiumBusiness ASIA 2025 – bringing in an audience of venue and destination leaders across entertainment, leisure, sports, arts and culture.

Join us as explore Asia’s entertainment & e-commerce ecosystems…

Yes! I’d like to join #TAS25

[SUPER EARLYBIRD OFFER ENDS FRI 4 JULY]

The post #TAS25: Registration now open appeared first on TheTicketingBusiness ASIA.

Key Highlights from #TAS24:

• Global Challenges, Local Perspectives: An expert panel tackled industry challenges such as dynamic pricing, data privacy, and the rise of the ‘stay-at-home’ culture, discussing their impacts on Asian markets.
• Audience Engagement across APAC: Strategies for reaching and engaging new fans across diverse markets were explored, highlighting best practices for culturally relevant content and tailored experiences.
• Premium Ticketing: A case study focused on targeting high-net-worth individuals with curated, exclusive experiences through seamless ticketing solutions.
• Gen Z Reassurance: Insights were shared on meeting Gen Z’s demand for flexible options, including personalised ticketing and event coverage to enhance loyalty.
• Australian Open Tennis Case Study: Attendees learned from the Australian Open’s record-breaking ticketing strategy that attracted over 1.1 million attendees, offering insights into managing high-demand events.
• Making It (More) Personal: This discussion centred on humanising digital ticketing journeys while balancing automation, emphasising the ongoing need for customer service.
• Fun on the Summer Lawns: A roadmap for event promoters was presented, outlining the stages of event development from concept to execution and risk management.
• Leveraging Social Channels: Platform-specific strategies for promoting events across Asia were examined, highlighting key social media channels for local engagement.
• Bigger Baskets and Better Buys: New approaches to customer engagement and upselling were discussed, focusing on enhancing the entire customer journey.
• Commercial Realities: The unique risks faced by promoters in Asia were explored, alongside strategies for mitigating these risks through effective ticketing.
• Marketing & Measuring: Attendees learned about tools to track marketing ROI, including the growing role of AI in campaign management and customer segmentation.
• Mapping the Future of Ticketing Platforms: This session covered essential features for ticketing platforms, such as dynamic pricing and fraud prevention, highlighting the complexities of migrating to new systems.

#TAS24 provided an invaluable opportunity for the industry to come together and tackle the challenges of the evolving entertainment landscape. From case studies to in-depth discussions, the event offered practical takeaways for all involved in ticketing, marketing, and event management.

We look forward to continuing these conversations at next year’s #TAS25, as we further strengthen and grow the ticketing ecosystem across Asia.

The post #TAS24: A Successful Gathering of Asia’s Ticketing & Entertainment Leaders appeared first on TheTicketingBusiness ASIA.

Kai Tak was historically the point of first contact with Hong Kong, and with all the new developments, this area is now considered the city’s social hub. Boasting spectacular views of Hong Kong’s iconic Victoria Harbour, staying at the 373-room Dorsett Kai Tak Kowloon Hotel allows you to experience the Marina and ocean lifestyle.

The Dorsett Kai Tak Kowloon Hotel is situated next to the city’s new 50,000-seat stadium – home to Hong Kong’s major sporting events and concerts. The area also offers state-of-the-art sports facilities, new shopping and dining options, and easy access to Hong Kong’s CBD via the new Shatin to Central link, just 15-20 minutes away.

Features of the Dorsett Kai Tak include an outdoor rooftop bar and pool, a 100-square-metre fitness centre, and fully-equipped event spaces which will host The Marketplace and all conference sessions of TheTicketingBusiness ASIA 2024.

For #TAS24, we have created an ‘all-in’ international delegate package which includes a full conference pass, all social events, and two nights at the HQ hotel.

Don’t miss out on our Super Early Bird special, ending Friday 28 June, 2024 – and stay where all of our international delegates will be this October.

International Package:

• Delegate Pass & 2 Hotel nights: £695 (saving >£400)
• OPTION: Stay on for TheStadiumBusiness ASIA 2024 (17-18 Oct) for just £295
• GROUP DISCOUNTS on 3+ delegates are available on request.

Book your hotel & delegate pass here

The post #TAS24: Hotel & Conference Venue appeared first on TheTicketingBusiness ASIA.

Bringing together the key players in APAC’s entertainment sector, #TAS24 returns to Hong Kong on 15-16 October 2024.

For 2024 we move into the Dorsett’s brand new, flagship 5-star hotel within the emerging Kai Tak Sports Park – Hong Kong’s future entertainment destination.

Boasting spectacular views of Hong Kong’s iconic Victoria Harbour, Dorsett Kai Tak Kowloon Hotel sits adjacent to the city’s new 50,000 stadium – future home to all of Hong Kong’s major sporting events and concerts, state-of-the-art sports facilities, and new shopping and dining offerings. The venue is located only 15-20 minutes away from Hong Kong’s CBD via the new Shatin to Central link.

We will co-host #TAS24 alongside our second TheStadiumBusiness ASIA meeting – bringing in the region’s entertainment, sports & leisure venue leaders in the same week (on 16-17-18 Oct) at the same venue.

Delegate Package

Your delegate pass includes:

• Access to all conference and breakout sessions* on 15-16 October;
• Access to The Marketplace mini-expo, all days;
• A ticket to the International Welcome Reception (evening Mon 14 Oct);
• A ticket to the #TAS24 Networking Party (evening Tues 15 Oct);
• On-site printed programme.
• Attendee list (Printed & PDF);
• Coffee breaks & networking lunches on both days;
• Discounted hotel rooms at our HQ hotel†;
• Post-event presentation/video downloads;
• Privileged access to online information and discussions pre- and post-event;
• (Optional) Venue and site tours, where applicable.

Registration Offers

As ever, we launch with our Super Early Bird offers:

• Pass+Hotel† Package: This is our best rate – priced at £695 – which includes two hotel nights at the HQ Conference Hotel (saving >£400).
• Pass only: For those of you in Hong Kong who don’t require accommodation, there’s a Super Early Bird delegate pass only rate of £395 – (a saving of £400 on the full delegate fee).

These rates are available for the first 100 tickets with Super Earlybird offer ending 28 June.

OPTION – Stay on for TheStadiumBusiness ASIA 2024 (17-18 Oct) for just £295 add-on rate.

GROUP DISCOUNTS on 3+ delegates are available on request.

Regional Connections

“We look forward to bringing the region’s leaders, innovators and disruptors together once again in Hong Kong,” says TheTicketingBusiness co-founder Angelina Tennino. “Kai Tak Sports Park is nearing completion and provides the perfect backdrop to explore the region’s future eCommerce ecosystem for entertainment and experiences.”

Just as the Dragon represents confidence and success in 2024, we believe TheTicketingBusiness ASIA 2024 is the perfect platform to connect with industry leaders, exchange insights, and uncover new growth opportunities across the region.”

Want to join us?

GET IN TOUCH

The post #TAS24: Dates, Venue & Offers appeared first on TheTicketingBusiness ASIA.

It was great to finally reconnect with old friends, make new connections and explore the future of our sector’s development across the region.

As our photo gallery testifies, lots of smiles and bright ideas all ’round. Until next time!

The post #TAS23: Making the (re)Connection appeared first on TheTicketingBusiness ASIA.

Taking the lead is the most-anticipated sports and entertainment destination in Asia – Kai Tak Sports Park – as our future host event partner.

The founding event partnership further extends to two of the key partners behind this landmark development: ASM Global – the world’s leading venue operator – and Populous, the world’s leading venue design practice.

Key executives from all three organisations will be in attendance at TheTicketingBusiness ASIA (#TAS23) this October, with its experts joining key panels and breakout discussions. Furthermore, these partners will have access and visibility across the event lifecycle – through related marketing and the new, regional TheTicketingBusiness ASIA e-newsletter.

Kai Tak Sports Park will be a showcase for the very latest in fan experience, venue technology and operations.

“Bringing people together is what everyone in the sports and entertainment sector does for a living. And as our sector restarts and reinvents itself after the losses, shutdowns and closures of the pandemic, sourcing best practice from the best in our business makes so much sense,” says Ian Nuttall, Founder, TheTicketingBusiness. “We are honoured to partner with not only the most exciting new venue in the region but to also have alongside the world’s leading venue operating group and the sector’s global leader in venue design and architecture.

He adds: “The key to our sector’s re-imagining is the sharing of ideas and inspiration to create safer, more creative and ever more engaging guest experiences. We are very happy to be sharing the lessons from these giants of the sector as we build TheStadiumBusiness ASIA into THE regional meeting for our sector.”

“Never has it been more important for the industry to come together to share ideas, innovate and redefine industry best practice,” stated John Sharkey, Project Director from Kai Tak Sports Park. “Kai Tak Sports Park will be a showcase for the very latest in fan experience, venue design and operations. We look forward to supporting this event to gather the region’s sports and entertainment leaders in Hong Kong as this mega-project moves from construction to operation.”

This initial agreement forms part of a strategic plan to develop the meeting over the years in Hong Kong, growing as the key elements of Kai Tak Sports Park open their doors.

Join us in Hong Kong on 17-18 October as we explore the future of design, operations and technology for Asia’s sports and entertainment venues – only at TheTicketingBusiness ASIA 2023 (#TAS23).

REGISTER HERE

The post #TAS23 Partners: Kai Tak Sports Park, ASM Global appeared first on TheTicketingBusiness ASIA.

We’ve been asked by many friends and partners in the industry to take its successful event formula (= conference + content x networking) to other markets. Hence the launch of TheTicketingBusiness ASIA in 2019.

Post-pandemic, we are delighted to confirm our second edition of TheTicketingBusiness ASIA. This meeting will bring together for the first time Asia’s arts, attractions, sport and entertainment ticketing sector’s key thinkers, leaders and disruptors.

We look forward to hosting you in Hong Kong for what promises to be another landmark event.

The post #TAS23: A new forum for Asia appeared first on TheTicketingBusiness ASIA.