Key Highlights from #TAS24:

• Global Challenges, Local Perspectives: An expert panel tackled industry challenges such as dynamic pricing, data privacy, and the rise of the ‘stay-at-home’ culture, discussing their impacts on Asian markets.
• Audience Engagement across APAC: Strategies for reaching and engaging new fans across diverse markets were explored, highlighting best practices for culturally relevant content and tailored experiences.
• Premium Ticketing: A case study focused on targeting high-net-worth individuals with curated, exclusive experiences through seamless ticketing solutions.
• Gen Z Reassurance: Insights were shared on meeting Gen Z’s demand for flexible options, including personalised ticketing and event coverage to enhance loyalty.
• Australian Open Tennis Case Study: Attendees learned from the Australian Open’s record-breaking ticketing strategy that attracted over 1.1 million attendees, offering insights into managing high-demand events.
• Making It (More) Personal: This discussion centred on humanising digital ticketing journeys while balancing automation, emphasising the ongoing need for customer service.
• Fun on the Summer Lawns: A roadmap for event promoters was presented, outlining the stages of event development from concept to execution and risk management.
• Leveraging Social Channels: Platform-specific strategies for promoting events across Asia were examined, highlighting key social media channels for local engagement.
• Bigger Baskets and Better Buys: New approaches to customer engagement and upselling were discussed, focusing on enhancing the entire customer journey.
• Commercial Realities: The unique risks faced by promoters in Asia were explored, alongside strategies for mitigating these risks through effective ticketing.
• Marketing & Measuring: Attendees learned about tools to track marketing ROI, including the growing role of AI in campaign management and customer segmentation.
• Mapping the Future of Ticketing Platforms: This session covered essential features for ticketing platforms, such as dynamic pricing and fraud prevention, highlighting the complexities of migrating to new systems.

#TAS24 provided an invaluable opportunity for the industry to come together and tackle the challenges of the evolving entertainment landscape. From case studies to in-depth discussions, the event offered practical takeaways for all involved in ticketing, marketing, and event management.

We look forward to continuing these conversations at next year’s #TAS25, as we further strengthen and grow the ticketing ecosystem across Asia.

The post #TAS24: A Successful Gathering of Asia’s Ticketing & Entertainment Leaders appeared first on TheTicketingBusiness ASIA.

TheTicketingBusiness ASIA 2024 takes place at the luxurious 5-star Dorsett Kai Tak Kowloon Hotel – the chain’s brand-new, flagship hotel located next to the main stadium in Kai Tak Sports Park.

To make your experience seamless, we’ve created an exclusive international delegate package for #TAS24, which includes a full conference pass, access to all social events, and two nights at this HQ hotel.

Request your free copy of the 20-page Preview via the button below.

[REQUEST YOUR COPY #TAS24 PREVIEW]

N.B. The Earlybird delegate rate – saving £200 – is available for bookings before COB Friday 20 Sept:

• ‘National’ Package = Delegate Pass Only: £595 / HK$5950 / US$785.
• ‘International’ Package = Pass+Hotel: £895 / HK$8950 / US$1,195 (includes pass & 2 hotel nights – on 14 & 15 Oct – at the HQ hotel incl. breakfast & taxes†).

*subject to availability

The post #TAS24: Programme Preview release appeared first on TheTicketingBusiness ASIA.

“Our objective for this meeting is to explore and navigate the big issues facing our sector but to localise and focus the content and learnings specifically for this amazing region,” says Ian Nuttall, Co-Founder, TheTicketingBusiness.

Ian will be hosting several session and panel discussions, as well as sharing an overview of the technology and best practice adoptions across Europe and North America which could provide a roadmap for Asia’s entertainment businesses.

Exploring the opportunities for live music touring (and residences!) across the region, industry leader Jason Miller, Chief Executive Officer, Eventim Live Asia joins the line-up. Prior to establishing Eventim Live Asia, he led all touring activity for Live Nation Entertainment’s Asian and Middle East offices, he has worked with the biggest names in music, leading a team that has produced 80 percent of the highest-grossing Asian tours for Western artists over the past decade. From Madonna to Coldplay, Bruno Mars to U2, Jason’s expertise and experience has shaped the landscape of live events in the region.

Exploring the opportunities for touring and music exchanges across China, Lesley Zhang, Managing Director, The Creative China will draw on her experiences in cross-border collaboration and removing barriers to business.

Also picking up the focus on live music touring, we welcome back Michael Hosking, Founder, Midas Promotions who has been promoting and presenting international artists across Asia for more than four decades. In addition to the headline acts, Midas Promotions also promotes theatre-based productions and consults on all aspects of the live international entertainment market, offering its expertise in talent procurement, marketing and promotion strategies with local production services.

Local key partners – representing one of the future ‘must-play’ venues in the region – we welcome Darren Burden, Executive Director, and James Irvine, Director (Commercial), Kai Tak Sports Park. With a 50,000-capacity, harbourside retractable roof stadium, a sports ground and an indoor 10,000-capacity multi-purpose venue to programme, Kai Tak Sports Park is set to be one of the most visible new venues around.

NFT and Web3 offer the opportunity to fundamentally change how we market, distribute and manage our tickets. Emil Ljesnjanin, CEO & Founder, NFT-TiX takes us through the scope of opportunities – anchored in a selection of real-world case studies.

One of the most lucrative (post-pandemic) opportunities for upsale lies with ticket refund protection. Joe Calnan, Partnerships Director, Cover Genius offers a deep-dive into how, why and where ticket-buyers are buying protection – and how the latest insurtech software makes it easy for rightsholders and agencies to offer these add-on services.

Alongside moderating a few key discussions, entertainment ticketing sector mentor Tim Chambers, Managing Director, TJChambers Consultancy returns to TheTicketingBusiness ASIA to offer his ‘well-travelled and worldly-wise’ insights on all that’s new, emerging and established practice across our industry.

Meet all these experts and tap into the entertainment sector across the region! Get in touch to book your pass for this year’s TheTicketingBusiness ASIA meeting!

APPLY HERE

The post #TAS23: Global Issues. Regional Focus appeared first on TheTicketingBusiness ASIA.