TheTicketingBusiness ASIA 2024 takes place at the luxurious 5-star Dorsett Kai Tak Kowloon Hotel – the chain’s brand-new, flagship hotel located next to the main stadium in Kai Tak Sports Park.

To make your experience seamless, we’ve created an exclusive international delegate package for #TAS24, which includes a full conference pass, access to all social events, and two nights at this HQ hotel.

Request your free copy of the 20-page Preview via the button below.

[REQUEST YOUR COPY #TAS24 PREVIEW]

N.B. The Earlybird delegate rate – saving £200 – is available for bookings before COB Friday 20 Sept:

• ‘National’ Package = Delegate Pass Only: £595 / HK$5950 / US$785.
• ‘International’ Package = Pass+Hotel: £895 / HK$8950 / US$1,195 (includes pass & 2 hotel nights – on 14 & 15 Oct – at the HQ hotel incl. breakfast & taxes†).

*subject to availability

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Alongside various panel discussions and debates, we’ll be exploring these key themes with the AST crew including:

• Gen Z Challenge: How do you attract Gen Z to Sports and entertainment events (Key areas include using social media, immersive digital experiences, and social responsibility, along with creating shareable moments, flexible pricing, and authentic marketing to connect with Gen Z)
• Asia’s Ageing Population – How will we reach and sell tickets to an increasingly older demographic? (Asia’s population is ageing rapidly. This session will cover strategies for reaching and selling tickets to older audiences, including tailored marketing, accessible technology, and age-friendly event experiences).

Loron brings over 20 years of experience in corporate strategy, marketing, and sports marketing across Asia. His career highlights include roles with the NBA, IMAX, and Ivey Business School. Currently, Loron focuses on marketing strategies, innovation, and fundraising for sports tech companies, and he chairs the Sports Committee at The American Chamber of Commerce in Hong Kong.

Jean-Baptiste has over a decade of experience in Asia in various strategic roles. He has worked with companies like Lagardère, Wanda, and Bank of China, as well as investment funds such as IDG Capital. Jean-Baptiste lectures on sports management at HKUST and CUHK and mentors at Le Tremplin in Paris. He holds an MSc in Corporate Finance and continues to enhance his Mandarin skills.

About AST
Asia Sports Tech (AST), is an Asia based strategic consulting firm dedicated to transforming Asia’s Sports, Esports, Sports Tech, Fitness and Wellbeing ecosystems. AST provides Go to Market and growth strategies, financial advisory services as well as ESG, Web 3.0 and product innovation/supply chain strategies for a broad range of international clients.

AST’s deep market expertise and extensive global network make it uniquely placed to create value for clients, partners and investors, and has established a track record of facilitating strategic partnerships, leading digital transformation, and connecting companies with investors to accelerate growth and build enterprise value. AST, is headquartered in Hong Kong and has a presence in Shenzhen, Singapore and Taiwan.

Join us in Hong Kong on 14-15-16 October 2024 as we explore how to engage and connect with audiences across Asia – only at TheTicketingBusiness ASIA 2024 (#TAS24).

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“Our objective for this meeting is to explore and navigate the big issues facing our sector but to localise and focus the content and learnings specifically for this amazing region,” says Ian Nuttall, Co-Founder, TheTicketingBusiness.

Ian will be hosting several session and panel discussions, as well as sharing an overview of the technology and best practice adoptions across Europe and North America which could provide a roadmap for Asia’s entertainment businesses.

Exploring the opportunities for live music touring (and residences!) across the region, industry leader Jason Miller, Chief Executive Officer, Eventim Live Asia joins the line-up. Prior to establishing Eventim Live Asia, he led all touring activity for Live Nation Entertainment’s Asian and Middle East offices, he has worked with the biggest names in music, leading a team that has produced 80 percent of the highest-grossing Asian tours for Western artists over the past decade. From Madonna to Coldplay, Bruno Mars to U2, Jason’s expertise and experience has shaped the landscape of live events in the region.

Exploring the opportunities for touring and music exchanges across China, Lesley Zhang, Managing Director, The Creative China will draw on her experiences in cross-border collaboration and removing barriers to business.

Also picking up the focus on live music touring, we welcome back Michael Hosking, Founder, Midas Promotions who has been promoting and presenting international artists across Asia for more than four decades. In addition to the headline acts, Midas Promotions also promotes theatre-based productions and consults on all aspects of the live international entertainment market, offering its expertise in talent procurement, marketing and promotion strategies with local production services.

Local key partners – representing one of the future ‘must-play’ venues in the region – we welcome Darren Burden, Executive Director, and James Irvine, Director (Commercial), Kai Tak Sports Park. With a 50,000-capacity, harbourside retractable roof stadium, a sports ground and an indoor 10,000-capacity multi-purpose venue to programme, Kai Tak Sports Park is set to be one of the most visible new venues around.

NFT and Web3 offer the opportunity to fundamentally change how we market, distribute and manage our tickets. Emil Ljesnjanin, CEO & Founder, NFT-TiX takes us through the scope of opportunities – anchored in a selection of real-world case studies.

One of the most lucrative (post-pandemic) opportunities for upsale lies with ticket refund protection. Joe Calnan, Partnerships Director, Cover Genius offers a deep-dive into how, why and where ticket-buyers are buying protection – and how the latest insurtech software makes it easy for rightsholders and agencies to offer these add-on services.

Alongside moderating a few key discussions, entertainment ticketing sector mentor Tim Chambers, Managing Director, TJChambers Consultancy returns to TheTicketingBusiness ASIA to offer his ‘well-travelled and worldly-wise’ insights on all that’s new, emerging and established practice across our industry.

Meet all these experts and tap into the entertainment sector across the region! Get in touch to book your pass for this year’s TheTicketingBusiness ASIA meeting!

APPLY HERE

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