Alongside various panel discussions and debates, we’ll be exploring these key themes with the AST crew including:

• Gen Z Challenge: How do you attract Gen Z to Sports and entertainment events (Key areas include using social media, immersive digital experiences, and social responsibility, along with creating shareable moments, flexible pricing, and authentic marketing to connect with Gen Z)
• Asia’s Ageing Population – How will we reach and sell tickets to an increasingly older demographic? (Asia’s population is ageing rapidly. This session will cover strategies for reaching and selling tickets to older audiences, including tailored marketing, accessible technology, and age-friendly event experiences).

Loron brings over 20 years of experience in corporate strategy, marketing, and sports marketing across Asia. His career highlights include roles with the NBA, IMAX, and Ivey Business School. Currently, Loron focuses on marketing strategies, innovation, and fundraising for sports tech companies, and he chairs the Sports Committee at The American Chamber of Commerce in Hong Kong.

Jean-Baptiste has over a decade of experience in Asia in various strategic roles. He has worked with companies like Lagardère, Wanda, and Bank of China, as well as investment funds such as IDG Capital. Jean-Baptiste lectures on sports management at HKUST and CUHK and mentors at Le Tremplin in Paris. He holds an MSc in Corporate Finance and continues to enhance his Mandarin skills.

About AST
Asia Sports Tech (AST), is an Asia based strategic consulting firm dedicated to transforming Asia’s Sports, Esports, Sports Tech, Fitness and Wellbeing ecosystems. AST provides Go to Market and growth strategies, financial advisory services as well as ESG, Web 3.0 and product innovation/supply chain strategies for a broad range of international clients.

AST’s deep market expertise and extensive global network make it uniquely placed to create value for clients, partners and investors, and has established a track record of facilitating strategic partnerships, leading digital transformation, and connecting companies with investors to accelerate growth and build enterprise value. AST, is headquartered in Hong Kong and has a presence in Shenzhen, Singapore and Taiwan.

Join us in Hong Kong on 14-15-16 October 2024 as we explore how to engage and connect with audiences across Asia – only at TheTicketingBusiness ASIA 2024 (#TAS24).

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The post #TAS24: Asia Sports Tech’s double-header appeared first on TheTicketingBusiness ASIA.

And we are excited to announce Lucy Chillingworth, Global Director, Entertainment Proposition at Ten Lifestyle Management, in the speaker line-up for TheTicketingBusiness ASIA 2024 (#TAS24).

ABOUT THE SPEAKER

Lucy is the Global Director for Ten’s Entertainment Proposition. Ten Lifestyle Management, the world’s leading concierge service, partners with global financial institutions and other premium brands to attract and retain wealthy and mass-affluent customers. Through Ten’s digital platform and expert lifestyle managers, millions of members can access Ten’s service across travel, dining, entertainment, and retail benefits.

Lucy’s core role focuses on building, leading, and executing Ten’s ticketing strategy, ensuring that Ten has the right commercial partnerships and servicing models, ensuring members enjoy presales, preferential pricing, and bespoke access to ticketing and VIP hospitality packages.

LESSONS & INSIGHTS

Lucy’s recent successes include upgrading and launching Ten Box Office. For the creators and curators of live music, theatre, sports, and family events it’s a chance to go beyond traditional ticket sales and distribution. The Ten Box Office initiative is about more than just selling tickets; it’s about creating unforgettable experiences that truly resonate with premium fans.

Don’t miss this chance to learn how Ten Group provides artists, promoters, and venues with direct access to an engaged, passionate, and premium audience.

Meet Lucy and colleagues from across Asia exclusively at TheTicketingBusiness ASIA 2024.

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The post #TAS24 Preview: Enhancing Premium Experiences with TEN Group appeared first on TheTicketingBusiness ASIA.

“The goal was always to bring the best acts of the West to the East, and the best acts of the East to the West.  Along with our local co-promoters, we have produced dozens of shows across numerous Asian and Middle Eastern markets, and have also brought some fantastic Asian talent to both North and South America.

“Eventim Live Asia is just getting started.”

A major opportunity

Miller noted that Asia is an important market, and that agents and managers should not think about it as an afterthought to a large tour. 

“It’s a massive opportunity to build and cement an artist’s career, with passionate new fans,” he commented. 

“Sixty percent of the world’s population is in Asia. How can any artist who is serious about their career, and their future, not make Asia a priority?”

Asia’s return to live music took slightly longer than it did in Western countries, with Singapore only allowing audiences to attend concerts at music venues in March last year, for example. It was even later in Hong Kong, where restrictions were eased as late as October 2022. 

“The pandemic has grown unprecedented global demand for live music and shared experience,” said Miller. 

“We are seeing this across all the key Asian markets, even though some countries in Asia started later than other regions of the world. Nevertheless, ELA is uniquely positioned to take advantage of that tremendous growth today.”

Gaining momentum

Eventim’s ambition in Asia is reflected in its success globally, with the company announcing it had hit the €1bn (£900m/$1.1bn) revenue mark in its half-yearly revenue report compared to this time last year. 

At the time, chief executive Klaus-Peter Schulenberg said: “The breadth and depth of our portfolio and the successful internationalisation of our business are the key drivers of our strong and stable growth.”

Last month, CTS Eventim announced that it had exercised its call option to acquire a further 17% of France Billet’s share capital, upping its hold to a majority 65%. 

And in July, the entertainment and live music ticketing firm launched a new concert promoter and artist booking company in Switzerland. 

Miller commented: “Eventim is legitimately a visionary company, and it’s on a roll. Take a look at their growth over the last 10 years. Nearly tripled revenue, and literally doubled it in just the four years leading up to COVID. 

“They’ve done that with a unique combination of organic growth, as well as by partnering with or acquiring the best executive talent, and companies, in a string of new markets. Eventim is as much a global touring company as anyone in the world.”

Looking forward, Miller noted that experience and strong relationships will be the key to pushing ELA to the top of its game and attracting international talent. 

“Succeeding in Asia requires experience and relationships. You really need to know what you’re doing and who the best partners are to build the best events,” he said. 

“As part of the global Eventim Live network, I’m excited my team can bring all of these lessons learned over the years to a lot of great artists, and ultimately to the passionate fans of music and entertainment all over Asia.”

The post ‘Eventim Live Asia is just getting started’ appeared first on TheTicketingBusiness ASIA.

Taking the lead is the most-anticipated sports and entertainment destination in Asia – Kai Tak Sports Park – as our future host event partner.

The founding event partnership further extends to two of the key partners behind this landmark development: ASM Global – the world’s leading venue operator – and Populous, the world’s leading venue design practice.

Key executives from all three organisations will be in attendance at TheTicketingBusiness ASIA (#TAS23) this October, with its experts joining key panels and breakout discussions. Furthermore, these partners will have access and visibility across the event lifecycle – through related marketing and the new, regional TheTicketingBusiness ASIA e-newsletter.

Kai Tak Sports Park will be a showcase for the very latest in fan experience, venue technology and operations.

“Bringing people together is what everyone in the sports and entertainment sector does for a living. And as our sector restarts and reinvents itself after the losses, shutdowns and closures of the pandemic, sourcing best practice from the best in our business makes so much sense,” says Ian Nuttall, Founder, TheTicketingBusiness. “We are honoured to partner with not only the most exciting new venue in the region but to also have alongside the world’s leading venue operating group and the sector’s global leader in venue design and architecture.

He adds: “The key to our sector’s re-imagining is the sharing of ideas and inspiration to create safer, more creative and ever more engaging guest experiences. We are very happy to be sharing the lessons from these giants of the sector as we build TheStadiumBusiness ASIA into THE regional meeting for our sector.”

“Never has it been more important for the industry to come together to share ideas, innovate and redefine industry best practice,” stated John Sharkey, Project Director from Kai Tak Sports Park. “Kai Tak Sports Park will be a showcase for the very latest in fan experience, venue design and operations. We look forward to supporting this event to gather the region’s sports and entertainment leaders in Hong Kong as this mega-project moves from construction to operation.”

This initial agreement forms part of a strategic plan to develop the meeting over the years in Hong Kong, growing as the key elements of Kai Tak Sports Park open their doors.

Join us in Hong Kong on 17-18 October as we explore the future of design, operations and technology for Asia’s sports and entertainment venues – only at TheTicketingBusiness ASIA 2023 (#TAS23).

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The post #TAS23 Partners: Kai Tak Sports Park, ASM Global appeared first on TheTicketingBusiness ASIA.