Alongside various panel discussions and debates, we’ll be exploring these key themes with the AST crew including:

• Gen Z Challenge: How do you attract Gen Z to Sports and entertainment events (Key areas include using social media, immersive digital experiences, and social responsibility, along with creating shareable moments, flexible pricing, and authentic marketing to connect with Gen Z)
• Asia’s Ageing Population – How will we reach and sell tickets to an increasingly older demographic? (Asia’s population is ageing rapidly. This session will cover strategies for reaching and selling tickets to older audiences, including tailored marketing, accessible technology, and age-friendly event experiences).

Loron brings over 20 years of experience in corporate strategy, marketing, and sports marketing across Asia. His career highlights include roles with the NBA, IMAX, and Ivey Business School. Currently, Loron focuses on marketing strategies, innovation, and fundraising for sports tech companies, and he chairs the Sports Committee at The American Chamber of Commerce in Hong Kong.

Jean-Baptiste has over a decade of experience in Asia in various strategic roles. He has worked with companies like Lagardère, Wanda, and Bank of China, as well as investment funds such as IDG Capital. Jean-Baptiste lectures on sports management at HKUST and CUHK and mentors at Le Tremplin in Paris. He holds an MSc in Corporate Finance and continues to enhance his Mandarin skills.

About AST
Asia Sports Tech (AST), is an Asia based strategic consulting firm dedicated to transforming Asia’s Sports, Esports, Sports Tech, Fitness and Wellbeing ecosystems. AST provides Go to Market and growth strategies, financial advisory services as well as ESG, Web 3.0 and product innovation/supply chain strategies for a broad range of international clients.

AST’s deep market expertise and extensive global network make it uniquely placed to create value for clients, partners and investors, and has established a track record of facilitating strategic partnerships, leading digital transformation, and connecting companies with investors to accelerate growth and build enterprise value. AST, is headquartered in Hong Kong and has a presence in Shenzhen, Singapore and Taiwan.

Join us in Hong Kong on 14-15-16 October 2024 as we explore how to engage and connect with audiences across Asia – only at TheTicketingBusiness ASIA 2024 (#TAS24).

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And we are excited to announce Lucy Chillingworth, Global Director, Entertainment Proposition at Ten Lifestyle Management, in the speaker line-up for TheTicketingBusiness ASIA 2024 (#TAS24).

ABOUT THE SPEAKER

Lucy is the Global Director for Ten’s Entertainment Proposition. Ten Lifestyle Management, the world’s leading concierge service, partners with global financial institutions and other premium brands to attract and retain wealthy and mass-affluent customers. Through Ten’s digital platform and expert lifestyle managers, millions of members can access Ten’s service across travel, dining, entertainment, and retail benefits.

Lucy’s core role focuses on building, leading, and executing Ten’s ticketing strategy, ensuring that Ten has the right commercial partnerships and servicing models, ensuring members enjoy presales, preferential pricing, and bespoke access to ticketing and VIP hospitality packages.

LESSONS & INSIGHTS

Lucy’s recent successes include upgrading and launching Ten Box Office. For the creators and curators of live music, theatre, sports, and family events it’s a chance to go beyond traditional ticket sales and distribution. The Ten Box Office initiative is about more than just selling tickets; it’s about creating unforgettable experiences that truly resonate with premium fans.

Don’t miss this chance to learn how Ten Group provides artists, promoters, and venues with direct access to an engaged, passionate, and premium audience.

Meet Lucy and colleagues from across Asia exclusively at TheTicketingBusiness ASIA 2024.

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The post #TAS24 Preview: Enhancing Premium Experiences with TEN Group appeared first on TheTicketingBusiness ASIA.

ABOUT THE SPEAKER

Since 2015, Tyrone has been in charge of ticketing operations for the Australian Open (AO), as well as ticketing for the lead-up ATP and WTA tournaments across Australia during the Summer of Tennis.

Tyrone has an extensive background in ticketing, including roles in client management, BD, event programming, hospitality sales and customer relations at Ticketek, Ticketmaster and the Australian Turf Club. He has also worked closely with arenas, stadiums and theatre venues across Sydney, Melbourne, Brisbane and Perth.

LESSONS & INSIGHTS

In 2024, the Australian Open had it’s highest event attendance of 1,110,657 fans across the three-week event, breaking the record set in 2023. For the first time, the Australian Open main draw started on a Sunday, giving the event 15 days of main draw matches.

At #TAS24, we will explore the AO as a case study with Tyrone, looking at the Australian Open and how they manage the ticketing process. Discover what goes in to the strategy and developing the various ticketing products that are offered, including the new hospitality offering AO Reserve. His session will provide insights and learnings on handling ticketing for a major sporting event and what new initiatives the Australian Open will showcase at AO2025.

Don’t miss this chance to hear from Tyrone and gain unique insights into ticketing one of the biggest sporting events in the world. 

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The post #TAS24 Preview: Ticketing the Australian Open appeared first on TheTicketingBusiness ASIA.

Magic Room, which he co-founded in 2020 with French artists Leon (FR) and Mo-Shi from Nodes Rec., started as a response to the COVID-19 pandemic. The company’s mission is to reignite joy through music and art, and it has quickly become a celebrated platform for experiencing Hong Kong’s vibrant cultural scene.

As a prominent entrepreneur with a background in tech and entertainment , we are delighted to welcome Leo to the speaker line-up for  TheTicketingBusiness ASIA 2024.

Leo’s experience at Apple (including three years on Label Relations) provided a strong foundation in business strategy and management, which he has since leveraged to create and grow successful ventures.

As the founder of an events company and a Record Label – including the latest plans for a Recording Studio in partnership with Soho House – Leo has demonstrated the ability to manage teams and execute complex projects in the music and entertainment industries.

At TheTicketingBusiness ASIA 2024, Leo will share his unique insights on the intersection of technology, music, and live events and share his perspectives on how to navigate and thrive in the dynamic world of ticketing and entertainment.

He may also explore what a promoter and event creator wants – and needs – from a ticketing platform!

Join Leo and guests from across the region at #TAS24 as we explore what’s happening across sales, marketing and engagement tech for arts, culture, sports, live music, theme parks and visitor attractions throughout the APAC entertainment market.

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The post #TAS24 Preview: Magic Room with Leo Arbez appeared first on TheTicketingBusiness ASIA.

“The goal was always to bring the best acts of the West to the East, and the best acts of the East to the West.  Along with our local co-promoters, we have produced dozens of shows across numerous Asian and Middle Eastern markets, and have also brought some fantastic Asian talent to both North and South America.

“Eventim Live Asia is just getting started.”

A major opportunity

Miller noted that Asia is an important market, and that agents and managers should not think about it as an afterthought to a large tour. 

“It’s a massive opportunity to build and cement an artist’s career, with passionate new fans,” he commented. 

“Sixty percent of the world’s population is in Asia. How can any artist who is serious about their career, and their future, not make Asia a priority?”

Asia’s return to live music took slightly longer than it did in Western countries, with Singapore only allowing audiences to attend concerts at music venues in March last year, for example. It was even later in Hong Kong, where restrictions were eased as late as October 2022. 

“The pandemic has grown unprecedented global demand for live music and shared experience,” said Miller. 

“We are seeing this across all the key Asian markets, even though some countries in Asia started later than other regions of the world. Nevertheless, ELA is uniquely positioned to take advantage of that tremendous growth today.”

Gaining momentum

Eventim’s ambition in Asia is reflected in its success globally, with the company announcing it had hit the €1bn (£900m/$1.1bn) revenue mark in its half-yearly revenue report compared to this time last year. 

At the time, chief executive Klaus-Peter Schulenberg said: “The breadth and depth of our portfolio and the successful internationalisation of our business are the key drivers of our strong and stable growth.”

Last month, CTS Eventim announced that it had exercised its call option to acquire a further 17% of France Billet’s share capital, upping its hold to a majority 65%. 

And in July, the entertainment and live music ticketing firm launched a new concert promoter and artist booking company in Switzerland. 

Miller commented: “Eventim is legitimately a visionary company, and it’s on a roll. Take a look at their growth over the last 10 years. Nearly tripled revenue, and literally doubled it in just the four years leading up to COVID. 

“They’ve done that with a unique combination of organic growth, as well as by partnering with or acquiring the best executive talent, and companies, in a string of new markets. Eventim is as much a global touring company as anyone in the world.”

Looking forward, Miller noted that experience and strong relationships will be the key to pushing ELA to the top of its game and attracting international talent. 

“Succeeding in Asia requires experience and relationships. You really need to know what you’re doing and who the best partners are to build the best events,” he said. 

“As part of the global Eventim Live network, I’m excited my team can bring all of these lessons learned over the years to a lot of great artists, and ultimately to the passionate fans of music and entertainment all over Asia.”

The post ‘Eventim Live Asia is just getting started’ appeared first on TheTicketingBusiness ASIA.

With a passion for bringing the best live entertainment experiences to Asia, Jason Miller, CEO, Eventim Live Asia has been at the forefront of the industry for years.

Prior to establishing Eventim Live Asia, he led all touring activity for Live Nation Entertainment’s Asian and Middle East offices, he has worked with the biggest names in music, leading a team that has produced 80 percent of the highest-grossing Asian tours for Western artists over the past decade. From Madonna to Coldplay, Bruno Mars to U2, Jason’s expertise and experience has shaped the landscape of live events in the region.

Founder of The Creative China, Lesley Zhang has been a driving force behind the growth of music companies and organisations in both China and the UK. She has helped artists and businesses navigate the intricacies of the Chinese music market.

For perspective: By the end of May, China staged more than 90,000 commercial performances nationwide this year – according to CAPA (China Association of Performing Arts) – with more than 25 million audience members delivering over US$1.52bn in box office revenues. The box office revenue from just concerts and music festivals alone has exceeded US$166m, with more than 2.5 million people attending these events.

Lesley’s contributions extend beyond consulting, as she actively participates in music conventions and showcases, sharing her valuable insights into the Chinese music industry and mentoring aspiring professionals at renowned events like Music Matters and SXSW. Currently, Lesley also serves as the Creative Industry Advisor to the Longgang district of Shenzhen municipality.

Tap into exclusive knowledge! Get in touch to book your pass for this year’s TheTicketingBusiness ASIA meeting!

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