Alongside various panel discussions and debates, we’ll be exploring these key themes with the AST crew including:

• Gen Z Challenge: How do you attract Gen Z to Sports and entertainment events (Key areas include using social media, immersive digital experiences, and social responsibility, along with creating shareable moments, flexible pricing, and authentic marketing to connect with Gen Z)
• Asia’s Ageing Population – How will we reach and sell tickets to an increasingly older demographic? (Asia’s population is ageing rapidly. This session will cover strategies for reaching and selling tickets to older audiences, including tailored marketing, accessible technology, and age-friendly event experiences).

Loron brings over 20 years of experience in corporate strategy, marketing, and sports marketing across Asia. His career highlights include roles with the NBA, IMAX, and Ivey Business School. Currently, Loron focuses on marketing strategies, innovation, and fundraising for sports tech companies, and he chairs the Sports Committee at The American Chamber of Commerce in Hong Kong.

Jean-Baptiste has over a decade of experience in Asia in various strategic roles. He has worked with companies like Lagardère, Wanda, and Bank of China, as well as investment funds such as IDG Capital. Jean-Baptiste lectures on sports management at HKUST and CUHK and mentors at Le Tremplin in Paris. He holds an MSc in Corporate Finance and continues to enhance his Mandarin skills.

About AST
Asia Sports Tech (AST), is an Asia based strategic consulting firm dedicated to transforming Asia’s Sports, Esports, Sports Tech, Fitness and Wellbeing ecosystems. AST provides Go to Market and growth strategies, financial advisory services as well as ESG, Web 3.0 and product innovation/supply chain strategies for a broad range of international clients.

AST’s deep market expertise and extensive global network make it uniquely placed to create value for clients, partners and investors, and has established a track record of facilitating strategic partnerships, leading digital transformation, and connecting companies with investors to accelerate growth and build enterprise value. AST, is headquartered in Hong Kong and has a presence in Shenzhen, Singapore and Taiwan.

Join us in Hong Kong on 14-15-16 October 2024 as we explore how to engage and connect with audiences across Asia – only at TheTicketingBusiness ASIA 2024 (#TAS24).

GET IN TOUCH

The post #TAS24: Asia Sports Tech’s double-header appeared first on TheTicketingBusiness ASIA.

We’re delighted to welcome back these supporters of our launch meeting:

• EVENTIM LIVE ASIA is a new partnership between CEO Jason Miller and CTS EVENTIM, one of the world’s top three live entertainment companies. Headquartered in Singapore, EVENTIM LIVE ASIA will focus on the rapidly growing live entertainment markets in China, Japan, South Korea, Singapore, Hong Kong, Taiwan, Indonesia, the Philippines, Thailand, Vietnam and Malaysia. The company is run by Miller, who previously led all touring activity for Live Nation Entertainment’s Asia and Middle East offices, working with the world’s biggest artists and most powerful brands. Miller produced 80 percent of the last decade’s highest-grossing Asian tours for Western artists, including Bruno Mars, Coldplay, Madonna, Maroon 5, U2, and countless others.
• Queue-it is the leading developer of virtual waiting room services to control website and app traffic surges, by offloading visitors to a waiting line environment. Queue-it enables venues, ticketing, and event platforms across the globe to keep their systems online and fans informed, blocking malicious bots and creating a personalized waiting experience on their most business-critical days.

New for 2023, we also now welcome:

• Cover Genius is the insurtech for embedded protection. Through XCover, its global distribution platform for any insurance or other type of protection, the company protects the global customers of the world’s largest digital companies including Booking Holdings, Intuit,, Ryanair, Icelandair, Turkish Airlines, Ola, Descartes ShipRush and SeatGeek. It is also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Its event and ticketing partners also include AXS, Seetickets, Moshtix, Tessitura, Secutix, AudienceView, Zaiko, Freshtix, NIGHTOUT, TicketSource and more.
• NFT-TiX is a robust, scalable, fair and transparent home for event organizers and attendees to engage in a ticketing experience for the 21st century. NFT-TiX is a proven solution for events of 5,000+ attendees utilizing blockchain technology and a forward-thinking business model (such as % of ticket re-sale revenue going to the event organizer) to address the major issues that plague the ticketing industry and ultimately hurt the consumer, as well as adding new features that will revolutionize how we think about tickets. NFT-TiX “empowers and promotes the relationship between the event organizers and attendees without the need of middlemen, firmly putting the power back in the hands of the stakeholders.”

A limited number of #TAS23 meeting partnerships and exhibition opportunities are available. To discuss presenting your products and services to our regional audience at #TAS23, please get in touch here.

The post #TAS23: Hello to our first partners appeared first on TheTicketingBusiness ASIA.