Alongside various panel discussions and debates, we’ll be exploring these key themes with the AST crew including:

• Gen Z Challenge: How do you attract Gen Z to Sports and entertainment events (Key areas include using social media, immersive digital experiences, and social responsibility, along with creating shareable moments, flexible pricing, and authentic marketing to connect with Gen Z)
• Asia’s Ageing Population – How will we reach and sell tickets to an increasingly older demographic? (Asia’s population is ageing rapidly. This session will cover strategies for reaching and selling tickets to older audiences, including tailored marketing, accessible technology, and age-friendly event experiences).

Loron brings over 20 years of experience in corporate strategy, marketing, and sports marketing across Asia. His career highlights include roles with the NBA, IMAX, and Ivey Business School. Currently, Loron focuses on marketing strategies, innovation, and fundraising for sports tech companies, and he chairs the Sports Committee at The American Chamber of Commerce in Hong Kong.

Jean-Baptiste has over a decade of experience in Asia in various strategic roles. He has worked with companies like Lagardère, Wanda, and Bank of China, as well as investment funds such as IDG Capital. Jean-Baptiste lectures on sports management at HKUST and CUHK and mentors at Le Tremplin in Paris. He holds an MSc in Corporate Finance and continues to enhance his Mandarin skills.

About AST
Asia Sports Tech (AST), is an Asia based strategic consulting firm dedicated to transforming Asia’s Sports, Esports, Sports Tech, Fitness and Wellbeing ecosystems. AST provides Go to Market and growth strategies, financial advisory services as well as ESG, Web 3.0 and product innovation/supply chain strategies for a broad range of international clients.

AST’s deep market expertise and extensive global network make it uniquely placed to create value for clients, partners and investors, and has established a track record of facilitating strategic partnerships, leading digital transformation, and connecting companies with investors to accelerate growth and build enterprise value. AST, is headquartered in Hong Kong and has a presence in Shenzhen, Singapore and Taiwan.

Join us in Hong Kong on 14-15-16 October 2024 as we explore how to engage and connect with audiences across Asia – only at TheTicketingBusiness ASIA 2024 (#TAS24).

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The post #TAS24: Asia Sports Tech’s double-header appeared first on TheTicketingBusiness ASIA.

ABOUT THE SPEAKER

Since 2015, Tyrone has been in charge of ticketing operations for the Australian Open (AO), as well as ticketing for the lead-up ATP and WTA tournaments across Australia during the Summer of Tennis.

Tyrone has an extensive background in ticketing, including roles in client management, BD, event programming, hospitality sales and customer relations at Ticketek, Ticketmaster and the Australian Turf Club. He has also worked closely with arenas, stadiums and theatre venues across Sydney, Melbourne, Brisbane and Perth.

LESSONS & INSIGHTS

In 2024, the Australian Open had it’s highest event attendance of 1,110,657 fans across the three-week event, breaking the record set in 2023. For the first time, the Australian Open main draw started on a Sunday, giving the event 15 days of main draw matches.

At #TAS24, we will explore the AO as a case study with Tyrone, looking at the Australian Open and how they manage the ticketing process. Discover what goes in to the strategy and developing the various ticketing products that are offered, including the new hospitality offering AO Reserve. His session will provide insights and learnings on handling ticketing for a major sporting event and what new initiatives the Australian Open will showcase at AO2025.

Don’t miss this chance to hear from Tyrone and gain unique insights into ticketing one of the biggest sporting events in the world. 

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The post #TAS24 Preview: Ticketing the Australian Open appeared first on TheTicketingBusiness ASIA.

Magic Room, which he co-founded in 2020 with French artists Leon (FR) and Mo-Shi from Nodes Rec., started as a response to the COVID-19 pandemic. The company’s mission is to reignite joy through music and art, and it has quickly become a celebrated platform for experiencing Hong Kong’s vibrant cultural scene.

As a prominent entrepreneur with a background in tech and entertainment , we are delighted to welcome Leo to the speaker line-up for  TheTicketingBusiness ASIA 2024.

Leo’s experience at Apple (including three years on Label Relations) provided a strong foundation in business strategy and management, which he has since leveraged to create and grow successful ventures.

As the founder of an events company and a Record Label – including the latest plans for a Recording Studio in partnership with Soho House – Leo has demonstrated the ability to manage teams and execute complex projects in the music and entertainment industries.

At TheTicketingBusiness ASIA 2024, Leo will share his unique insights on the intersection of technology, music, and live events and share his perspectives on how to navigate and thrive in the dynamic world of ticketing and entertainment.

He may also explore what a promoter and event creator wants – and needs – from a ticketing platform!

Join Leo and guests from across the region at #TAS24 as we explore what’s happening across sales, marketing and engagement tech for arts, culture, sports, live music, theme parks and visitor attractions throughout the APAC entertainment market.

Want to join us?

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The post #TAS24 Preview: Magic Room with Leo Arbez appeared first on TheTicketingBusiness ASIA.