{"id":863,"date":"2024-10-16T11:25:37","date_gmt":"2024-10-16T11:25:37","guid":{"rendered":"https:\/\/www.ticketingbusinessasia.com\/?p=863"},"modified":"2024-10-16T11:40:50","modified_gmt":"2024-10-16T11:40:50","slug":"tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders","status":"publish","type":"post","link":"https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/","title":{"rendered":"#TAS24: A Successful Gathering of Asia&#8217;s Ticketing &#038; Entertainment Leaders"},"content":{"rendered":"<p>The third annual <em>TheTicketingBusiness Asia (#TAS24)<\/em> brought together the region\u2019s leading venues, event creators, promoters, and tech enablers to explore new ways of growing audiences and driving event revenue. The event provided a platform for collaboration, knowledge-sharing, and solution-finding in the ticketing and entertainment sectors.<\/p>\n<p><strong>Key Highlights from #TAS24:<\/strong><\/p>\n<ul>\n<li><strong>Global Challenges, Local Perspectives:<\/strong> An expert panel tackled industry challenges such as dynamic pricing, data privacy, and the rise of the \u2018stay-at-home\u2019 culture, discussing their impacts on Asian markets.<\/li>\n<li><strong>Audience Engagement across APAC:<\/strong> Strategies for reaching and engaging new fans across diverse markets were explored, highlighting best practices for culturally relevant content and tailored experiences.<\/li>\n<li><strong>Premium Ticketing:<\/strong> A case study focused on targeting high-net-worth individuals with curated, exclusive experiences through seamless ticketing solutions.<\/li>\n<li><strong>Gen Z Reassurance:<\/strong> Insights were shared on meeting Gen Z\u2019s demand for flexible options, including personalised ticketing and event coverage to enhance loyalty.<\/li>\n<li><strong>Australian Open Tennis Case Study:<\/strong> Attendees learned from the Australian Open\u2019s record-breaking ticketing strategy that attracted over 1.1 million attendees, offering insights into managing high-demand events.<\/li>\n<li><strong>Making It (More) Personal:<\/strong> This discussion centred on humanising digital ticketing journeys while balancing automation, emphasising the ongoing need for customer service.<\/li>\n<li><strong>Fun on the Summer Lawns:<\/strong> A roadmap for event promoters was presented, outlining the stages of event development from concept to execution and risk management.<\/li>\n<li><strong>Leveraging Social Channels:<\/strong> Platform-specific strategies for promoting events across Asia were examined, highlighting key social media channels for local engagement.<\/li>\n<li><strong>Bigger Baskets and Better Buys:<\/strong> New approaches to customer engagement and upselling were discussed, focusing on enhancing the entire customer journey.<\/li>\n<li><strong>Commercial Realities:<\/strong> The unique risks faced by promoters in Asia were explored, alongside strategies for mitigating these risks through effective ticketing.<\/li>\n<li><strong>Marketing &amp; Measuring:<\/strong> Attendees learned about tools to track marketing ROI, including the growing role of AI in campaign management and customer segmentation.<\/li>\n<li><strong>Mapping the Future of Ticketing Platforms:<\/strong> This session covered essential features for ticketing platforms, such as dynamic pricing and fraud prevention, highlighting the complexities of migrating to new systems.<\/li>\n<\/ul>\n<div id='gallery-1' class='gallery galleryid-863 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/whatsapp-image-2024-10-16-at-12-23-18_473856a0\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.18_473856a0.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.18_473856a0.jpg 1600w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.18_473856a0-300x225.jpg 300w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.18_473856a0-1024x768.jpg 1024w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.18_473856a0-768x576.jpg 768w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.18_473856a0-1536x1152.jpg 1536w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.18_473856a0-1333x1000.jpg 1333w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.18_473856a0-500x375.jpg 500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/whatsapp-image-2024-10-16-at-12-23-20_42179b64\/'><img loading=\"lazy\" decoding=\"async\" width=\"1599\" height=\"1200\" src=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.20_42179b64.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.20_42179b64.jpg 1599w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.20_42179b64-300x225.jpg 300w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.20_42179b64-1024x768.jpg 1024w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.20_42179b64-768x576.jpg 768w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.20_42179b64-1536x1153.jpg 1536w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.20_42179b64-1333x1000.jpg 1333w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.20_42179b64-500x375.jpg 500w\" sizes=\"auto, (max-width: 1599px) 100vw, 1599px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/whatsapp-image-2024-10-16-at-12-24-00_2d36afe9\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.00_2d36afe9.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.00_2d36afe9.jpg 1600w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.00_2d36afe9-300x225.jpg 300w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.00_2d36afe9-1024x768.jpg 1024w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.00_2d36afe9-768x576.jpg 768w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.00_2d36afe9-1536x1152.jpg 1536w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.00_2d36afe9-1333x1000.jpg 1333w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.00_2d36afe9-500x375.jpg 500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/whatsapp-image-2024-10-16-at-12-23-21_e2f90fcf\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.21_e2f90fcf.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.21_e2f90fcf.jpg 1600w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.21_e2f90fcf-300x225.jpg 300w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.21_e2f90fcf-1024x768.jpg 1024w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.21_e2f90fcf-768x576.jpg 768w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.21_e2f90fcf-1536x1152.jpg 1536w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.21_e2f90fcf-1333x1000.jpg 1333w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.23.21_e2f90fcf-500x375.jpg 500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/whatsapp-image-2024-10-16-at-12-24-02_b5ae4e43\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.02_b5ae4e43.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.02_b5ae4e43.jpg 1600w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.02_b5ae4e43-300x225.jpg 300w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.02_b5ae4e43-1024x768.jpg 1024w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.02_b5ae4e43-768x576.jpg 768w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.02_b5ae4e43-1536x1152.jpg 1536w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.02_b5ae4e43-1333x1000.jpg 1333w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.24.02_b5ae4e43-500x375.jpg 500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/whatsapp-image-2024-10-16-at-12-19-30_defffc67\/'><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1200\" src=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.19.30_defffc67.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.19.30_defffc67.jpg 1600w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.19.30_defffc67-300x225.jpg 300w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.19.30_defffc67-1024x768.jpg 1024w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.19.30_defffc67-768x576.jpg 768w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.19.30_defffc67-1536x1152.jpg 1536w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.19.30_defffc67-1333x1000.jpg 1333w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/WhatsApp-Image-2024-10-16-at-12.19.30_defffc67-500x375.jpg 500w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/tas24-audience-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-Audience-2.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-Audience-2.png 1080w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-Audience-2-300x300.png 300w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-Audience-2-1024x1024.png 1024w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-Audience-2-150x150.png 150w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-Audience-2-768x768.png 768w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-Audience-2-1000x1000.png 1000w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-Audience-2-500x500.png 500w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.ticketingbusinessasia.com\/tas24-a-successful-gathering-of-asias-ticketing-and-entertainment-leaders\/tas24-marketplace\/'><img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-MarketPlace.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-MarketPlace.png 1080w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-MarketPlace-300x300.png 300w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-MarketPlace-1024x1024.png 1024w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-MarketPlace-150x150.png 150w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-MarketPlace-768x768.png 768w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-MarketPlace-1000x1000.png 1000w, https:\/\/www.ticketingbusinessasia.com\/wp-content\/uploads\/2024\/10\/TAS24-MarketPlace-500x500.png 500w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><strong>#TAS24<\/strong> provided an invaluable opportunity for the industry to come together and tackle the challenges of the evolving entertainment landscape. From case studies to in-depth discussions, the event offered practical takeaways for all involved in ticketing, marketing, and event management.<\/p>\n<p>We look forward to continuing these conversations at next year\u2019s #TAS25, as we further strengthen and grow the ticketing ecosystem across Asia.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The third annual TheTicketingBusiness Asia (#TAS24) brought together the region\u2019s leading venues, event creators, promoters, and tech enablers to explore&#8230;<\/p>\n","protected":false},"author":8,"featured_media":876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14,33],"tags":[51,95,96,76,55],"class_list":["post-863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-speakers","tag-tas24","tag-ecommerce","tag-networking","tag-theticketingbusiness-asia","tag-ticketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.9 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>#TAS24: A Successful Gathering of Asia&#039;s Ticketing &amp; 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